Results-oriented marketing executive with a growth mindset, deep domain expertise in cybersecurity and DevSecOps, and years of experience in developing and executing GTM strategies that enhance brand reputation, product differentiation and value proposition, engage target audience, and drive growth.

I partner with Sales, Product, and Customer Success teams to align marketing efforts with business objectives and customer needs resulting in accelerated revenue growth. I design and run an ICP-based and intent-driven AI-powered demand generation engine that is measurable and repeatable while maximizing marketing ROI.

I combine my deep understanding of the cybersecurity market, buyer’s journey, the factors influencing purchasing, target personas, market opportunity and in-market intelligence. My strategy maps to the needs of the customer (use cases). I am passionate about SaaS, cloud, and AI innovation, defining new and disrupting existing markets.

Cybersecurity experience:

• • Vulnerability Management, Cloud Security, and AI Security: Qualys (public)

  • Application Security: Checkmarx (acquired by H&F), Veracode (acquired by TA Associates)

  • Identity and Access Management: Centrify (acquired by TPG Capital and merged with Thycotic)

  • Security Operations / SIEM: Jask (acquired by Sumo Logic), LogicHub (acquired by Devo)

  • Endpoint Security: Eset (private), Cylance (acquired by Arctic Wolf), Carbon Black (acquired by VMware)